about

experience

Lake to Lake Marketing Solutions was born out of a need to support the marketing, PR, website, and social media needs of great businesses around the Finger Lakes and Rochester region of Upstate New York.

Now, I work with businesses to create (or refine) marketing plans, large or small. I've help build and launch marketing strategies focused on delivering creative and engaging solutions for Fortune 100, 250, 500 and 1000 companies around the globe, but my true passion lies in working with businesses on a more personal level. As such, my goal is to create, implement and execute successful strategies that build brand loyalty and awareness and fulfill customer needs for you, while having fun along the way.

Currently, I work as a Brand Marketing Manager for Alorica, a $2.4 billion privately-held company with 100K employees. Marketing and brand strategy, campaign and event planning, and digital/social media are among my responsibilities and just part of the deep experience required to tailor marcomm strategies to my local clients.

And, as an avid reader, lover of sunny climes and big fan of The Office, I always welcome further discussion on Pam vs. Karen. For further info, connect with me on LinkedIn!

skills

Check out my skills and experience, including:

DIGITAL // Google Analytics, Wordpress, Squarespace, Wix

SOCIAL MEDIA TOOLS // Tracx, NUVI, Radian6/Social Studio, Hootsuite

SOCIAL MEDIA PLATFORMS // Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+

CODING // HTML, CSS

GRAPHICS // Adobe Photoshop, Illustrator, InDesign

ADVERTISING // Google Ads, Facebook Ads & Business Manager, Twitter Ads

MARKETING AUTOMATION & EMAIL // Pardot, Constant Contact